“It was recently announced that Facebook, yes the social media that about 30% of the world population uses, had a data “breach” in 2016 that allowed Cambridge Analytica to get access to millions of users’ worth of Facebook data. This has been greeted as a shocking scandal. Analytica took the tons of information to help President Donald Trump with the 2016 Presidential election.
Cambridge Analytica was paid $5.9 million by the Trump campaign, according to Federal Election Commission filings, $5 million of which went toward buying television ads, with the remainder going to pay Oczkowski, Head of Product at Cambridge, and his team. But that wasn’t the only work Cambridge did for the campaign.
Brad Parscale, American digital media and political strategist, says Cambridge’s head of digital, Molly Schweikert, managed an advertising budget of roughly $12 million on behalf of Parscale’s firm, Giles-Parscale. It’s a sizable, but still small slice of the $94 million Giles-Parscale was paid in total to purchase the campaign’s ads.
Facebook founder and chief executive Mark Zuckerberg apologized for the data leak on Wednesday, noting that his company will employ a larger security force in future months — and admitting that greater regulation and transparency are probably advisable for Facebook and other similar tech companies in the future.”